Born in San Francisco but raised in Italy, Willy Neve returned to the United States in 1947 at the age of 19 and, following his father’s footsteps, started working in the flower industry. In this clip, Willy talks with the Flower Market’s Rose Robinson and Jeanne Boes about the design shows that the Flower Market would hold each year, as well as the Market’s café – a local institution amongst growers and sellers.